What is the right amount of money to pay, per day, for Google AdWords?

There is no such “Right” amount for Google AdWords. It depends on many factors like targeted keywords, audience, goal, CPC of the keywords, etc.

WE would keep in mind the value of your customer/potential client. Use that # as a target ad spend for the week/month.

Example: if a mold cleanup company is running Adwords and his average job is about $5,000 then he would use that as a decent ballpark monthly budget. You can certainly break this down to daily but adwords takes time so you may be frustrated at first. Also keep in mind that the more competitive the keyword is, the more you’ll have to pay for visibility. If the ROI isn’t there, you may need to rethink your strategy/ ad platform. (ex, for certain industries, paid social ads may yield better results)

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